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If all goes as planned, Tilman Fertitta's new deal could see his personal net worth top $8 billion. Maria Sharapova's tennis career may be over, but she's charting a new-and hopefully lucrative-personal journey as an entrepreneur. In the wake of a sexual misconduct scandal across the NWSL, a group of long-marginalized players are speaking with one voice and taking control of their league, including stopping a game to protest last week. "He didn't tell me he was going to take me to the opera," says one Fordham player. New Fordham basketball coach Kyle Neptune is building team chemistry, but not in the most traditional way. How would that have translated to the name, image and likeness market that exists for college players today? "I believe it would have been fun, for sure," he tells us. Three decades ago, Notre Dame football star Raghib "Rocket" Ismail was in a different category when it came to national popularity and marketability. LSU basketball player Shareef O'Neal is among the first to take advantage. College SportsĪn AI-based digital advertising platform specializing in product placement is creating new opportunities for busy athletes with little time to devote to their sponsors. But after an unexpected opportunity from Dale Earnhardt Jr. and JR Motorsports, Berry nabbed two wins in 2021 and has his sights set on a championship in 2022.
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Josh Berry was a relatively unknown driver in Nascar's Xfinity Series, with only seven races under his belt from 2014 to 2017. Another new venue-the state-of-the-art UBS Arena- starts a new era for the Islanders after the deterioration of Nassau Coliseum and the failed Barclays Center experiment. The Seattle Kraken, the NHL's newest franchise, want to do things differently, and that extends to their partnership with PepsiCo, which will see the brand commit to the sustainability goals of the Kraken's new home, Climate Pledge Arena. It just raised $10 million to invest in early-stage tech companies focused on sports betting and online gambling. While a handful of large companies currently control the online sports betting industry, blockchain technology has created an opportunity for smaller, self-regulated operators to emerge.Ī recent report sees the sports gambling industry growing to $40 billion in revenue by 2033, and one venture capital fund wants in on the gold rush. Forget pivoting to video media brands like Sports Illustrated and Maxim have hit a jackpot by partnering with gambling companies.